Lorbek Luxury Cars

Lorbek Luxury Cars is one of Melbourne's most recognised prestige dealerships, representing marques including Ferrari, Porsche, Lamborghini, and McLaren.

As Lorbek's dedicated in-house content creator, Benedict was responsible for the full scope of visual production across the business. Over two years, that covered photography and videography of over 700 vehicles, event coverage, graphic design, and producing Friday Drives, a recurring series taking exotic cars onto public roads for cinematic walkarounds and driving content.

Lorbek's Instagram audience grew from approximately 70,000 to over 83,000 followers, with monthly gains consistently reaching 1,500 to 4,000 new followers during that period. On YouTube, the channel grew from 8,000 to over 10,400 subscribers through a weekly long form series, with individual months reaching 230 new subscribers.